Google Ads is a pay-per-click (PPC) advertising platform developed by Google. It allows businesses to display ads on search results, partner websites, and mobile apps. Advertisers bid on specific keywords so their ads appear when users search relevant terms. The platform offers precise targeting based on location, demographics, interests, and device. It includes robust tools for tracking performance and optimizing campaigns in real time. Google Ads helps drive qualified traffic, generate leads, and increase online visibility. It’s a powerful tool for businesses aiming to grow through paid digital marketing.